However, despite this increase in international contacts, there was also a deliberate emphasis on retaining national character in the visual arts. The second was to connect art images to proper ideological content.
Poster production began on a larger scale in the late s, with studios set up in the area around Hanoi. It also gave Stalin and his Communist Party greater control over Soviet culture and restricted people from expressing alternative geopolitical ideologies that differed to those represented in Socialist Realism.
The principal area in which Socialist Realist aesthetics persist in Vietnam is in the public posters and promotional materials for government social campaigns. Taylor, N. Works of Socialist Realism were mandatory in every public place, party and administrative building, school, kindergarten and hospital.
Vladimir Lenin believed that art should belong to the people and should stand on the side of the proletariat. Thus realism carried connotations of education and high seriousness.
Prokhanov, G. Artists were expected to show the peaceful everyday life of Soviet citizens, heroic deeds of workers, peasants, and soldiers involved in the construction of a new and improved society for humanity.
Bown, M. They created new and challenging perspectives by painting from the point of view of workers and other marginal groups such as women, migrants, and aborigines. It and its practitioners were programmatically marginalized as pedagogy structured around oil painting assumed priority.