When you say audience this simply implies the MBA thesis executive who will be reviewing your marketing thesis. Differences in male and female consumer making decision process. Writing Strong Papers.
Online marketing is a useful and current area of market research. The case of eBay. Manipulation tactics and consumer behavior: creating a desire to purchase. Credit cards and their effect on spending and retail marketing.
Ethics in Marketing Dissertation Topics The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns.
Do you belie e a company should rig its own reviews to attract customers? Life style and marketing. An investigation into the role of marketing competence and market environment. This highlights how consumers behave in each stage of the buying process and why they react as they do.
It would be better to make your dissertation project a bit more specific, since you will just have no time to investigate a broad topic.